Somewhere between 2009 and 2010, I was working with a team to develop a now defunct version of my website.
In thinking about what I wanted to highlight on my new website, I realized that I wanted to reach people who cared about what *I* cared about. People who got it. People who were interested in uncovering the value they brought to the world.
Part of that work involved branding; a concept that has been increasingly appropriated by individuals who, instead of companies -- and perhaps rightly -- consider their personas as full-fledged, sale-able brands in the digital world. (Paris Hilton anyone? Kim Kardashian? But I digress.)
As part of that branding exploration -- for myself and on behalf of my clients -- I stumbled upon Simon Sinek's TedX Talk, "How great leaders inspire action," which fundamentally changed the development of my then website. Not surprisingly, Sinek's insights have made their way into the development of my new website (yet released), as I continue to tighten my brand in an effort to work with clients who are "just the right fit."
Why am I blathering on about this?
If you're considering the development of your own brand, or merely thinking about how to become a better leader, I urge you to invest the 18 minutes and 4 seconds it takes to learn the science behind Simon Sinek's quintessential TedX Talk.
There's a reason he ranks highly on Ted.com's most popular talks of all time.