As a branding strategist and executive coach, Chritton opens with a challenge for readers: "If you could be known for one thing, what would it be?" She closes with, "You must be able to live up to your word."
Reflecting on what might be my one word, I wanted it to be "strategic" or "insightful." Or even "creative." But at the end of the day, the word I hear most from others that resonates with me is "practical."
"Practical" lights me up more than the others, because "practical" translates into "useful" and "actionable," and without action and usefulness everything else is imaginary.
Time to start weaving "practical" into my brand.
Good quick read if you're feeling self-reflective.